Scale your ecommerce brand with expert mentorship
Get the strategies, systems, and support you need to grow—without the guesswork.
‘On that first day, The 5TH did $100,000 in sales. Exactly one year later, the company increased their revenue tenfold, bringing in a total of $1 million in sales (yes, in one day).'
The mentor I wish I had
I'm Alex, the founder of The 5TH, which did $1 million in sales in a single day, as well as shareholder and founder of a range of other start-ups. Building an ecommerce business is a rollercoaster. The wins feel incredible, but the setbacks can be brutal. When I started, I had to figure everything out on my own—from scaling to $1M+ in a day to facing the unexpected challenges that come with fast growth.
I often wished I had a mentor who truly understood ecommerce—someone who could guide me through the highs and lows, the wins and losses, and help me make better decisions faster.
That’s why I built this mentorship program. Not just to teach what works, but to provide real, practical guidance from someone who’s been through it all. Whether you're struggling with ads, conversion rates, scaling, or just feeling lost, I’ve been there—and I know how to help.
If you want proven strategies and a mentor who’s walked the path before, let’s chat.
Who This is For
Are working hard but not seeing real growth
You’re putting in the effort but feel
stuck, unsure of what’s holding you
back.
Are tired of guessing and second-guessing
You want proven frameworks and expert
strategies instead of wasting time on
trial and error.
Need clear direction and accountability
You don’t just want advice, you want
someone in your corner to help you
execute and scale faster.
Want direct, 1:1 mentorship from someone who’s been there
Not just theories, but real-world insights
from a 7-figure ecommerce leader.
Know that a strong network is a shortcut to success
You’ll gain exclusive access to a trusted
network of experts in branding, logistics,
marketing, and scaling to help you move
forward faster.
What’s Included in Mentorship
Fortnightly 1:1 Coaching Calls
- Deep dive into your strategy, challenges, and growth roadmap.
- Tailored advice on paid ads, conversion optimisation, retention, scaling, and more.
Access to Exclusive Templates & Docs
- Proven frameworks for ads, email flows, CRO, and operations.
- Step-by-step SOPs to optimise key parts of your business.
WhatsApp Support (Ad-Hoc Questions)
- Get unstuck fast. Need feedback on an ad? Stuck on a strategy? Drop a message.
Access to My Network of Ecommerce Experts
- Connect with trusted professionals in branding, performance marketing, logistics, operations, and more.
- Save time and money by working with proven experts I’ve personally vetted over the years.
- Exclusive insider insights from founders, investors, and industry leaders.
6-Month Commitment
- Scaling takes consistent effort. If you're not committed to giving your business a real shot, this isn't for you.
Alex provided an invaluable contribution to our paid ad audit review. By analysing our ad accounts and analytics he equipped us with tools to help scale our eCommerce business by identifying missed opportunities.
Alex's expertise in product design and understanding of our target market were invaluable. With his guidance, we aligned our product design and branding, boosting marketing efficiency and on-site conversions. From concept to strategy and then execution, Alex delivered a comprehensive solution. Highly recommended for impactful website design and strategic marketing.
Alex's expertise in website development was instrumental in transforming our online presence. His attention to detail and guidance resulted in a visually captivating and user-friendly website that perfectly represents our brand. Thanks to Alex's input, we experienced a significant increase in conversion rates.